Nokian Tyres new sponsor of the IOF

Posted on | September 3, 2014 | Category: News

The IOF has signed a three-year sponsorship contract with Nokian Tyres. Nokian Tyres is a Finland-based tyre company that focuses on customer needs in Northern conditions. It is market leader in the Nordic countries and Russia, and growing strongly in Central Europe and North America.

The company supplies innovative tyres for cars, trucks and special heavy machinery mainly in areas with special challenges for tyre performance: snow, forests and harsh driving conditions in different seasons. Nokian Tyres develops its products aiming at sustainable safety and environmental friendliness throughout the life cycle of the product.

The contract will offer Nokian Tyres visibility in World Cup events and at the World Orienteering Championships, and in IOF communications. Nokian Tyres will be the title sponsor for the World Orienteering Championships 2016 and 2017.

IOF President Brian Porteous comments: “We are absolutely delighted to welcome Nokian Tyres as a major sponsor of the International Orienteering Federation and we are pleased that the company has recognised that we can assist with their marketing objectives. We look forward to a long and mutually beneficial partnership where orienteering, a sport for all seasons, can work closely with a company which produces excellent products for all seasons.”

For more information on Nokian Tyres, please visit their website, Facebook page, Twitter account, LinkedIn profile or YouTube channel.

The press release by Nokian Tyres in English: Press release and in Finnish: Lehdistötiedote

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