Broadcast stats from WOC 2016

Posted on | October 6, 2016 | Category: News, Newsletter

High-quality TV broadcasts from orienteering events have really started to pay off. At the World Orienteering Championships 2016, people from all over the world followed the exciting races. Get all the stats here.

GPS-tracking, cameras in the forest and a more professional TV-production have increased the suitability of orienteering as a sport for Television. At the World Orienteering Championships in Sweden, the productions included 17 hours of live coverage from five competitions during the championships week, as well as daily and weekly highlights programs. The full live package was transmitted to five countries in key orienteering markets in Scandinavia and Switzerland.

In Norway, all the finals were broadcast on the national TV-channel NRK. The Long distance was the most popular, reaching 324.000 viewers, and with an average of 88.000 Norwegians following Olav Lundanes winning gold on the tough 15.5-kilometer course in Tanum. The Norwegian victory in the men’s relay was not unnoticed back home in Norway either. Of all Norwegians watching TV in the period the Relay went on, every fifth TV viewer was watching the orienteering event.

In Sweden, where the WOC was broadcast on the national TV-channel SVT, many Swedes followed their fellow countrymen fighting for medals on home ground. The WOC-broadcasts were the most watched TV-programs in the period they were on. In Sweden, the most popular races were the Sprint Relay and the Women’s Middle distance, both with 202.000 viewers on average. SVT had expected the number of people following WOC to be a bit higher, but due to good weather in Sweden, fewer people than usual watched television in general during the week when WOC was broadcast.

The International Orienteering Federation also signed rights agreements for the broadcasting of highlights programmes with broadcasters in other European markets. Also, through agreements signed with Broadreach Media and Eurosport, daily highlights programmes were shown via FOX Sports in Europe and Eurosport Asia Pacific to 56 territories. See the full list of places where WOC coverage was available.

 

LiveCenter popular at desktop

The share of viewers on the IOF Livecenter during the WOC 2016.

People with no access to a TV-channel broadcasting the WOC still had the opportunity to follow the championships. For a small fee, the IOF LiveCenter made it possible to follow the WOC in form of live web TV-production with two well prepared commentators and GPS-tracking from all events. On average 2202 bought access to each WOC event, with the Relay as the most popular with 3003 viewers.

84 percent of viewers used the IOF LiveCenter from their desktop while 10 percent used their mobile phone and 6 percent a tablet. A sport event is best seen live, and so thought 69 percent of the viewers as well. However, 31 percent made use of the possibility of viewing the recorded event afterwards.

People followed the WOC 2016 from all over the world. The Swiss had especially a good eye for the IOF LiveCenter representing over 22 percent of the viewers. Following the Swiss were Sweden, the UK and France.

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