Behind the scenes: Patrik Söderqvist

Posted on | February 15, 2016 | Category: Newsletter

Patrik Söderqvist was recently hired as a Marketing Manager at the IOF Office.

PatrikWho are you?
I’m 40 years old and live with my family in Falun, Sweden. I have been involved with orienteering since my childhood, and the last few years I have also been doing it as a profession.

I recently ended an employment as a marketing and communications manager at O-Ringen, and now I’m ready for some new challenges within the IOF.

I have a passion for the sport of orienteering, and together with my background within sales and marketing I’m looking forward to work for orienteering in a worldwide perspective.

Tell us about your work at IOF?
The mission is to position the IOF and to increase external revenues from sponsorship.

Hans Jørgen Kvåle, who also works part time as a marketing manager, and I have recently started our work with creating a sponsorship structure for IOF.

As a marketing manager at the IOF you work with both sponsorship and marketing in terms of marketing the sport and our major events.
Besides that both Hans Jørgen and I work with different development projects.

So what does the sponsorship portfolio look like today?
We have identified what rights we can sell to companies and partners, and also in what way we can collaborate with the major IOF events when it comes to working with sponsorship and partners.

As we see it, there is a great potential in our sport. The values that orienteering stands for mean that we have great possibilities to both increase the visibility of the sport and create new partnerships with companies and organisations.

 

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